Corporate Social Responsibility CSR 2.0

This is my comment submitted on the Article: CSR 2.0 Competitive Advantage for the Future, by Alberto Andreu Pinillos, Global Director of Reputation, CSR, Brand and Sustainability, Telefnica SA.,

Thanks to Alberto for having sent me his paper titled CSR 2.0 Competitive Advantage for the Future that was originally presented by him at for the annual Reputation institute seminar, 5 May 2010, Institute of Directors, London. He has raised important questions and offered solutions for a competitive advantage for the future with a proposal CSR 2.0.  I am pleased to comment on the same with the extract from his paper followed by my comments in blockquote following. This blog is in its entirety devoted to my theory of Inactivity Based Cost Management [IBCM] that I have authored with a sub-title Measurement of Intangible: Governance, Ethical & Fiscal Responsibility and Accountability, where every one of these terms including Intangible is defined and buttonholed. So my comments indicated as IBCM will have the perspective of Alberto’s paper analyzed.

Jayaraman Rajah Iyer Continue reading

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