Author - (1) Titled: Inactivity Based Cost Management; Sub-Title: Measurement of Intangible, Ethical & Fiscal Responsibility and Accountability. (2) Corporate Critical Density Sub-titled: Leveraging Companies to Occupy Wall Street
(with a case-study on Unilever Sustainable Living Plan)
Jayaraman Rajah Iyer is a Chartered Accountant from ICAI, New Delhi (1966) who has a unique insight into major changes in accounting in India's history culled from experience with major firms across the globe.
Whether UBS Rogue Trader loss of $2b or 2G spectrum loss of revenue to India of $38b Motto for Corporate and Government alike: Sustain Profits by Sustained Values. How? By sustained optimal efficiency. HOW? By Measuring Intangible by IBCM.